Why this course is perfect for you?
The success of almost any business depends largely on the effectiveness of its marketing function. This programme has been designed to give a broad understanding of marketing. At the same time, learners acquire marketing skills and techniques that are essential to career success.
This programme is designed for people who are new to marketing or who would like to understand the impact of marketing on every part of the business.
This Skills Programme is part of a Services SETA accredited full qualification: FET Certificate in Marketing, SAQA ID 67464, Level 4, 139 credits.
Careers you’d be great at
Learners who complete these skills programmes, could be employed in various marketing positions in different industries within a global economy, including the following:
- Marketing Managers
- Marketing Assistants
- Product or Brand Managers
- Public Relations Managers
- Category Managers
- Marketing Database Administrators
How to get in?
If done on a full-time basis:
- Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent
- Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent
- Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent
- Knowledge, comprehension and application of Computer Literacy at NQF Level 3/Grade 11 or equivalent
- Admission may be subject to an interview with an academic staff member
If done on a part-time basis:
- Knowledge, comprehension and application of Numeracy and Literacy (1st and 2nd language) at Grade 12 or equivalent
- CAT has been approved, thus exempting the learner from doing the fundamentals
Time you will spend on the course
The programme duration is based on face-to-face tuition of 72 hours. This excludes time to complete assessments, research and self study. Each Damelin campus has a different tuition schedule. Programmes are offered during the week, in the evenings, or on Saturdays.
Course content and modules
- What is marketing?
- Developing a personal marketing culture
- The use of marketing resources to meet objectives
- Identifying expertise and resources
- Internal and external stakeholders
- Monitoring marketing information flow: collect and process marketing data
Click here for quick access to the fact sheet for more info.
The strength in your qualification
Upon successful completion of the programme and if the learner is found to be “Competent” in the PoE, the learner will receive a Services SETA Statement of Results outlining the unit standard covered in the Skills Programme in Customer Relationship Marketing and 19 credits achieved.