Step into the shoes of a modern PR practitioner and enter this highly-specialised profession with a Diploma in Public Relations
Why this course is perfect for you?
Are you an above-average individual, with an amazing talent for people and words? If so, then a career in Public Relations is your next step to success? Explore the Diploma in Public Relations, which will open doors in various exciting fields.
As a Public Relations professional, you will be responsible for influencing and shaping a company’s image, reputation, brand-perception, and culture. PR connects a brand and its public via direct messages, through print, radio, digital, video, TV, and social media. The internet and social media, like Facebook and Twitter are just some of the exciting mediums that the modern Public Relations specialist is focusing on. Through this course you will learn how to write speeches, arrange interviews, handle the press, and craft corporate communication. Planning and executing special events, like product launches is also a fascinating and exciting part of this diploma.
Public Relations today is in high-demand, as it is integrated into marketing and sales strategy in business. A recognised qualification in Public Relations will provide a stable platform for a person just starting in his/her career or moving up the corporate ladder.
Why study with Damelin?
As soon as you join the Damelin family, you become part of a network of students, lecturers and friends, who will assist and support you during this exciting journey in your life. Our courses are designed to make your learning as comfortable as possible, with facilities that allow you to build your career in a relaxed and friendly atmosphere. Our lecturers will provide all the support and guidance you require, so you leave Damelin with an unforgettable campus experience.
How to get in?
Registering for the Diploma in Public Relations is easy. We have various touch-points for your convenience. Simply call, email, fill in an online enquiry form, or pop into one of our 17 campuses nationwide, where one of our consultants will gladly assist you.
- A Grade 12 Certificate with admission to diploma studies
- An achievement rating of 3 (40% - 49%) in 4 recognised 20 credit bearing subjects
- Mathematics or Mathematical Literacy
- English at grade 12/NQF level 4 or equivalent
- Age Exemption (23 years or older):
- At least five years post-secondary school experience in the field in which the student wants to study and
- Proof of English language proficiency and
- National Senior Certificate or equivalent
- Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption.
- Foreign Students whose first language is not English, may be required to provide proof of proficiency in English prior to admission to the programme
Time you will spend on the course
The programme duration is 3 years on a full-time basis, or 4 years on a part-time basis. Tuition is face to face and is scheduled per campus. Programmes are offered during the week on a full-time and part-time basis. Part-time tuition is scheduled as per the stipulated planner. A year planner and academic calendar is available at the start of the year with dates and times of classes and campus activities to help you plan your schedule.
Course content and modules
You will cover these modules during the duration of your diploma.
YEAR 1: SEMESTER MODULES
*Indicates subjects that need to be completed in the sequence stipulated.
Public Relations 1A*
Business Communication 1A*
Media Studies 1A*
Introduction to Accounting
Principles of Microeconomics*
Public Relations 1B*
Business Communication 1B*
Media Studies 1B*
** You have an opportunity to complete the EUC entrance exam. If you pass, you will be awarded credits and will not be required to attend classes for this module.
YEAR 2: SEMESTER MODULES
Public Relations 2A*
Business Communication 2A*
Media Studies 2A*
Principles of Marketing
Principles of Project Management
Public Relations 2B*
Business Communication 2B*
Media Studies 2B*
Principles of Macroeconomics*
YEAR 3: SEMESTER MODULES
Public Relations 3A*
Business Communication 3A*
Media Studies 3A*
Public Relations 3B*
Business Communication 3B*
Media Studies 3B*
Work Integrated Learning (WIL) **
**160 hours of Work Integrated Learning (WIL) is required to complete this course. WIL is a programme that helps students apply what they’ve learned in a real work setting while earning credits for their qualification.
Click here for quick access to the fact sheet for more info.
Materials to stay ahead
A list of prescribed text books will be made available at the start of the course. You will also receive an electronic version (e-guide) of this course. Textbooks are excluded from the course fee.
Careers you’d be great at
- Public Relations Manager
- Public Relations Executive
- PR/Events Coordinator
- Marketing Coordinator
- Corporate Communications Executive
The strength in your qualification
Full-Time and Part-Time I SAQA ID: 66991 I NQF Level: 6 I Credits: 360 I Course Type: National Qualification