Bachelor of Commerce in Marketing and Business Management - BCOM

Full-Time and Part-Time I SAQA ID: 58003 I NQF Level: 7 I Credits: 360 I Course Type: National Qualification

Become a marketing maverick and achieve your career target with a Bachelor of Commerce in Marketing and Business Management

Why this course is perfect for you?

Are you a critical thinker and problem solver? Do you consider yourself a business-minded individual with good delegating abilities? If you are looking to advance these leadership skills and learn how to successfully market a business, this degree is ideal for you.

From your favourite food brands to what kind of car you buy, marketing managers touch dozens of life decisions. The key role of a marketing manager is to guide products, from development to sales. With this comprehensive degree you will study marketing in depth, supported by an understanding of economics, law, finance, organisational behaviour, research methods and people management.

Included in the programme is also a range of more generalised modules such as Business Communication and End-user Computing, which are regarded as essential in today’s competitive business environment. 

Why study at Damelin?

As soon as you join the Damelin family, you become part of a network of students, lecturers and friends, who will assist and support you during this exciting journey in your life. Our courses are designed to make your learning as comfortable as possible, with facilities that allow you to build your career in a relaxed and friendly atmosphere. Our lecturers will provide all the support and guidance you require, so you leave the Damelin home with an unforgettable campus experience.

How to get in?

Registering for the Bachelor of Commerce in Marketing and Business Management is simple. We have various touch-points for your convenience. Simply call, email, fill in an online enquiry form, or pop into one of our 17 campuses nationwide, where one of our consultants will gladly assist you.


  • A National Senior Certificate with permission to study at Bachelor Degree level
  • A Senior Certificate with a minimum of 30% in English as the language of learning or first language
  • An achievement rating of 4 (50-59%) or better in four subjects from the designated subject list
  • Students who achieved Grade 12 with 24 points or more may be admitted to the degree programme with no restrictions.
  • Age exemption (23 years or older)
  • Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption. 
  • If you are a foreign student, without English as first language, contact us to see how you qualify

Click here for quick access to the fact sheet for more info.

Time you will spend on the course

You can complete the degree in 3 years full-time or 4 years, part-time. A year planner and academic calendar is available at the start of the year with dates and times of classes and campus activities to help you plan your schedule. 

Course content and modules

You will cover these modules during the duration of your diploma.


*Indicates subjects that need to be completed in the sequence stipulated.

Semester 1
Marketing 1A* 
Business Management 1A* 
Economics 1A (Microeconomics) *
Business Communication
Introduction to Financial Accounting
End-user Computing**

  Semester 2
Marketing 1B* 
Business Management 1B*
Economics 1B* 
Personal Selling
Business Law

** You have an opportunity to complete the EUC entrance exam. If you pass, you will be awarded credits and will not be required to attend classes for this module.​


Semester 1
Marketing 2A*
Business Management 2A*
Economics 2A*
Quantitative Techniques
Market Research
  Semester 2
Marketing 2B* 
Business Management 2B* 
Economics 2B*
Integrated Marketing Communication
Research Methodology


Semester 1
Marketing 3A* 
Business Management 3A* 
Finance for Marketing
Research Project
  Semester 2
Marketing 3B*
Business Management 3B*
Project Management
Business Ethics

**160 hours of Work Integrated Learning (WIL) is required to complete this course. WIL is a programme that helps students apply what they’ve learned in a real work setting while earning credits for their qualification.

Click here for quick access to the fact sheet for more info.

Materials to stay ahead

A list of prescribed text books will be made available at the start of the course. You will also receive an electronic version (e-guide) of this course. Textbooks are excluded from the course fee. 

Careers you’d be great at

  • Market Researcher
  • Marketing Manager
  • Sales Manager
  • Marketing Communications Consultant  
  • Business Manager
  • Commercial Manager
  • Retail Manager

The strength in your qualification

On successful completion of the course, you will receive a Bachelor of Commerce in Marketing and Business Management.

Take your education to the next degree

Go even further with a higher qualification. With this degree you can study further at Damelin or another accredited institution.
*Admission to further your studies remains the prerogative of each institution and its academic council.

Download PDF Fact Sheet

Related Courses

Available at the following campuses