Certificate | Full Time
The FET Certificate in Marketing at NQF Level 4 is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organisation, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices and gain a broad knowledge as well as the skills and techniques needed in marketing and its sub-fields.
1 year, full-time study based on the NQF notional hours.
Learners who complete this qualification could pursue a career as:
- Marketing Assistants
- Marketing Database Administrators
- Product/Brand Managers
- Public Relations Managers
- Marketing Managers
Upon successful completion of the programme, learners will receive a Damelin results letter outlining the unit standards covered and if the learner’s PoE is found competent, Damelin will apply to Services SETA on the learner’s behalf for the Further Education and Training Certificate: Marketing: SAQA ID 67464 (Credits 139) to be awarded.
- Knowledge, comprehension and application of the English language at NQF 3/Grade 11 or equivalent
- Knowledge, comprehension and application of Mathematical Literacy at NQF 3/Grade 11 or equivalent
- Knowledge, comprehension and application of a South African 2nd language at NQF Level 2/Grade 10 or equivalent
- Knowledge, comprehension and applicatio of Computer Literacy at NQF Level 3/Grade 11 or equivalent
- Admission may be subject to an interview with an academic staff member.
- Learners are expected to make provision for the following item: Event Planners’ Toolkit, subject to quote from suppliers.
- Additional assessment fees may be applicable. Refer to Academic Fee Schedule.
Customer Relationship Management
- What is marketing?
- Developing a personal marketing culture
- The use of marketing resources to meet objectives • Identifying expertise and resources
- Internal and external stakeholders
- Monitoring marketing information flow: collect and process marketing data
Marketing Skills and Application
- Understanding of the target market
- The competitive environment
- Features, advantages and benefits of products and services
- Product positioning
- Dealing with brand, product and service promotions
Market Research & Computer Skills
- Concepts of Information and Communication Technology (ICT)
- Using the Computer & Managing Files
- Word Processing
- Using Databases
- Web Browsing and Communication (Internet & email: Outlook)
Business Administration Skills
- Identifying potential and existing customers of the business
- Liaise with a range of customers of a business
- Supervise customer service standards
- Handle a range of customer complaints
- Follow-ups with customers to evaluate satisfaction levels
Management & Leadership Skills
- Meet marketing performance standards
- Apply marketing team work strategies
- Comply with organizational ethics
- Comply with legal requirements and organisational and professional codes of conduct
- English 1st language – Level 4
- South African 2nd language – Level 3
- Mathematical literacy – Level 4
This programme includes a compulsory Workplace Learning component. Workplace learning provides important opportunities for professional and personal growth. It addresses specific competencies identified for the acquisition of the qualification, which relates to the development of skills that will make the learner employable and will assist in developing his/her personal skills.
As part of the Workplace Learning, learners will be introduced to:
Fundamentals of Marketing Research
- Attend briefing and return work on deadlines
- Follow sampling requirements
- Record raw data