Diploma in Public Relations

National Qualification | Full-Time and Part-Time

SAQA ID
66991

NQF
Level 6

Credits
360

The Diploma in Public Relations provides students with the knowledge and practical skills required to perform effectively in a public relations role. The purpose of the qualification is to provide students with the ability to establish and foster a relationship between an organisation and its employees as well as between an organisation and the public.

On successful completion of the programme, graduates will be able to seek positions in the field of public relations encompassing corporate communications and marketing communications, including assisting in the drafting of speeches, arranging interviews, overseeing company archives, responding to requests for information and handling special events such as product launches and other corporate functions.



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+Duration

The programme duration is 3 years on a full-time basis, or 4 years on a part-time basis. Tuition is face to face and is scheduled per campus. Programmes are offered during the week on a full-time and part-time basis. Part-time tuition is scheduled as per the stipulated planner.

+Career fields

Students can pursue a career in the following fields:

  • Public Relations
  • Corporate Communication
  • Social Media Marketing
  • Marketing Communications

+Certification

On successful completion of the programme, the student will receive a Diploma in Public Relations.

+Admission Requirements

  • A National Senior Certificate (NSC) with Diploma endorsement, or
  • A National Certificate Vocational (NCV) at NQF Level 4 with Diploma endorsement, or
  • A Senior Certificate (SC), or Amended Senior Certificate (ASC), or
  • An equivalent international school-leaving certificate / foreign secondary qualification on an NSC level, or
  • Age Exemption (23 years or older):
    • At least five years post-Secondary School experience in the field in which the student wants to study and
    • Proof of English language proficiency and
    • Senior Certificate or equivalent
  • Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption

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* Indicates subjects that need to be completed in the sequence stipulated, i.e. it is a pre-requisite to first complete Module A, before registering for Module B, or complete 1st Year, before registering for 2nd Year

Year 1: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Public Relations 1A*

15

Public Relations 1B*

15

Business Communication 1A*

15

Business Communication 1B*

15

Media Studies 1A*

10

Media Studies 1B*

10

Introduction to Accounting

10

Industrial Relations

10

Principles of Micro-economics*

10

End-User Computing **

10

Total Credits

60

Total Credits

60

Total credits Year 1: 120

**Students will be given an opportunity to complete the EUC entrance exam. Should a student pass the exam they will be exempted from attending tuition for this module and credits will be awarded.

Year 2: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Public Relations 2A*

15

Public Relations 2B*

15

Business Communication 2A*

15

Business Communication 2B*

15

Media Studies 2A*

10

Media Studies 2B*

10

Principles of Marketing

10

Communication Law

10

Principles of Project Management

10

Principles of Macro-economics*

10

Total Credits

60

Total Credits

60

Total credits Year 2: 120
Year 3: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Public Relations 3A*

15

Public Relations 3B*

15

Business Communication 3A*

15

Business Communication 3B*

15

Media Studies 3A*

10

Media Studies 3B*

10

Experiential Learning***

40

Total Credits

40

Total Credits

80

Total credits Year 3: 120

*** Note that it is compulsory for all students to complete 160 hours of Experiential Learning in the workplace.