Diploma in Marketing Management

National Qualification | Full-Time and Part-Time

SAQA ID
63570

NQF
Level 6

Credits
360

The Diploma in Marketing Management aims to provide students with the knowledge and practical skills required to perform effectively in the corporate arena. This qualification was developed in partnership with industry to meet their needs and produce employable students with relevant skills in the field of Marketing. Marketing management is an integral part of any successful organization since operational excellence depends wholly on the marketability of the products or services.

The qualification also equips students with necessary skills required for strategising marketing programmes and also helps students to understand the needs of people in the society with reference to goods and services. On successful completion of the programme, graduates will be able to seek positions in the field of marketing management which encompasses all areas of marketing ranging from strategic marketing planning, integrated marketing, sales, product development and communication.



How much will
it cost?

Select a campus

*Not all programmes are offered at all campuses.

Diploma in Marketing Management

Download an Infopack

Enrol Now

+Duration

The programme duration is 3 years on a full-time basis, or 4 years on a part-time basis. Tuition is face to face and is scheduled per campus. Programmes are offered during the week on a full-time and part-time basis. Part-time tuition is scheduled as per the stipulated planner.

+Career fields

Students can pursue a career in the following fields:

  • Market Research
  • Marketing Management
  • Sales Management
  • Marketing Communications

+Certification

On successful completion of the programme, the student will receive a Diploma in Marketing Management.

+Admission Requirements

  • A National Senior Certificate (NSC) with Diploma endorsement, or
  • A National Certificate Vocational (NCV) at NQF Level 4 with Diploma endorsement, or
  • A Senior Certificate (SC), or Amended Senior Certificate (ASC), or
  • An equivalent international school-leaving certificate / foreign secondary qualification on an NSC level, or
  • Age Exemption (23 years or older):
    • At least five years post-Secondary School experience in the field in which the student wants to study and
    • Proof of English language proficiency and
    • Senior Certificate or equivalent
  • Mature age applicants, 45 years and older without a school leaving qualification, may apply for conditional exemption

Read more
Year 1: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Business Communication

15

End-User Computing**

15

Business Mathematics

15

Principles of Marketing

20

Principles of Micro-economics*

15

Principles of Macro - economics*

15

Management Principles & Practices *

15

Introduction to Financial Accounting

15

Total Credits

60

Total Credits

60

Total credits Year 1: 120


**Students will be given an opportunity to complete the EUC entrance exam. Should a student pass the exam they will be exempted from attending tuition for this module and credits will be awarded.

Year 2: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Business Law

10

Practice of Marketing

20

Consumer Behaviour

15

Quantitative Methods

15

Personal Selling

15

General Management*

15

Marketing Research

15

Marketing Philosophies and Methodologies

15

Total Credits

55

Total Credits

65

Total credits Year 2: 120
Year 3: Compulsory Subjects
Semester 1
Credits
Semester 2
Credits

Marketing Management

20

Principles of Project Management

20

Marketing Communication

20

Experiential Learning***

40

Financial Management

20

Total Credits

60

Total Credits

60

Total credits Year 3: 120


***Note that it is compulsory for all students to complete 160 hours of Experiential Learning in the work place.